Τετάρτη, 27 Μαρτίου 2013

Who, What, Why: What is 'ungoogleable'?

The word "ungoogleable" has been removed from a list of new Swedish words after a trademark spat. But it raises the question of what can and can't be found with a search engine.

Google sweets


Today Google appears to be the font of all data.
The idea that something can't be found online is strange enough to have spawned its own adjective.
The word "ungoogleable" is in the headlines after a dispute between the search engine giant and Sweden's language watchdog.
The Language Council of Sweden wanted to include "ungoogleable" - or "ogooglebar" - in its annual list of new Swedish words. But it defined the term as something that cannot be found with any search engine.
Google wanted the Swedish translation to be changed to refer only to Google searches, and the Council opted to remove the word altogether to avoid a lengthy legal battle.
The spat raises the question of just what "ungoogleable" means. Or more specifically, are some things still impossible to find with a search engine? And if so, is it a deliberate strategy?
To be ungoogleable might be a blessing or a curse.
A firm that chooses to call itself 367 may be shooting itself in the foot - people searching online will probably encounter a lot of bus routes before they get to the company.
It's a similar story for an academic with a common name trying to promote research. Being called Mark Smith, for instance, might bring up thousands of other Mark Smiths online.
But others may actively seek to be ungoogleable.
The internet, unlike humans, has an almost flawless memory. That is why it's so useful. But it can also be embarrassing.
Imagine the person who has been photographed in a compromising position at university and had the picture posted online. What happens when they try to get a job as a lawyer? For this very reason there are firms that promise to move people down search-engine lists.
Ungoogleability increasingly means privacy, says Cameron Hulett, executive director of digital marketing company Undertone.
"There are firms managing people's online reputations. Ungoogleable is the extreme form - you are not just managing it you are removing it altogether," he says.
Then there are online networks that act like auction sites for people trading in drugs, erotica and other forbidden items.
Websites such as these use software to create anonymous networks. And with questionable sites that are accessible, a search engine might decide to withhold access to users.
But the desire to be ungoogleable goes far wider than that. Prof Ralph Schroeder, from the Oxford Internet Institute, points to democracy activists in China who may need to operate an anonymous website to escape a crackdown on their activities.
Or it might be as simple as a pub quiz wanting to prevent cheating.
Trying to outwit Google's search capability has been popular for a while. A Googlewhack is two words that elicit only one result. The comedian Dave Gorman wrote a book about it after noticing that a phrase on his website "Francophile namesakes" only delivered one result.
Nowadays most people using Google will respond to the promptings of Google Autocomplete. So stumbling upon a Googlewhack is less likely.
Paywalls are another factor. Used by academic journals and newspapers such as The Times and Financial Times they restrict what users can easily find via google.
For some, being ungoogleable is about being unknowable. It's about preserving one's mystique.
Irene Serra chose the name -isq for her band deliberately to make it hard to find online.
Irene Serra, singer of -isq
As it contains a hyphen, it cannot deliver an easy result. The band have a website but they don't want it to be too easy to find.
"We didn't want to give everything away straightaway," says Serra. "If you want to hear about us you'll need to try just a little bit harder. And then when you do actually find us online we have lots in place."
It also allows them to easily keep control of all the domain names.
Seb Mower, a search engine optimisation consultant, says that even supposedly ungoogleable things can usually be found. Most people use Google in haste. But a bit of thinking can often turn up the correct result.
For instance, the band -isq will appear third in the list on Google if speechmarks are put around the search term.
Where Google really struggles, he says, is to show pictures of text. "If you wanted all the back issues of the Times, none of that information would be indexable."
For some, it seems, being ungoogleable is an unfortunate state of affairs. For others, the ignorance of Google's algorithms is bliss.

bbc



Τρίτη, 26 Φεβρουαρίου 2013

marilena: News > World > Americas Campaign to reward homeles...

marilena: News > World > Americas Campaign to reward homeles...: Billy Ray Harris had a hunch Sarah Darling would return for her valuable ring, so decided to take care of it rather than pawn it. An ...

News > World > Americas Campaign to reward homeless man who returned diamond engagement ring hits $150,000 - and that total is still rising



Billy Ray Harris had a hunch Sarah Darling would return for her valuable ring, so decided to take care of it rather than pawn it.


An internet campaign to raise money for a homeless man who returned a diamond engagement ring to a woman after it fell into his cup has so far raised nearly $150,000.
As of 10am this morning over 6,200 people have donated to a fund to reward Kansas resident Billy Ray Harris, with the ever-growing total now coming close to the equivalent of £100,000.
And the fund could still grow considerably, as there are 79 days to go before the 90-day appeal ends.
The campaign was set up by the fiancé of Sarah Darling, who accidentally dropped her engagement ring into Mr Harris’ cup while giving him spare change.
Mr Harris discovered the ring about an hour after Ms Darling gave him the money and, although he says he knew it was incredibly valuable, he decided to hold on to it, rather than cash it in.
“The ring was so big that I knew if it was real, it was expensive,” Mr Harris told local television station KCTV, before adding that he’d had a hunch the owner would return for it and so decided to keep it safe.
Mr Harris, who usually sleeps under a bridge, said that a distraught Ms Darling returned to him two days later after failing to find him the previous day.
He told KCTV: “She squatted down like you did right there and says ‘Do you remember me?’ And I was like ‘I don’t know, I see a lot of faces’. She says ‘I might have gave you something very valuable’. I said ‘Was it a ring?’ And she says ‘yeah’. And I said ‘Well I have it’.
Ms Darling described the find as a miracle, adding that she “was so incredibly upset, more than just the value of the ring, it had sentimental value.”
Ms Darling said she rarely took her ring off but that day she had developed a small rash on her finger, so decided to keep it in her purse for safekeeping.
Ms Darling’s fiancé Bill Krejci was so moved by Mr Harris’ kindness that he set up a GiveForward.com donation page.
Originally designed for friends of the couple to make small donations, the appeal exceeded its $1,000 target within the first couple of days.
Now, just 11 days into the 90-day campaign, the total raised stands at almost $150,000- all of which will be given to Mr Harris directly.
In explaining why he chose not to pawn the ring, Mr Harris said it was due to his religious background.
He told KCTV: “My grandfather was a reverend. He raised from the time I was six months old and thank the good Lord. It’s a blessing but I do still have some character.”
Bill Ray Harris' donation page can be found at Giveforward.com/billyrINDEPENDENT

Πέμπτη, 17 Ιανουαρίου 2013

marilena: TENS OF MILLIONS GATHER AT INDIA'S MAHA KUMBH MELA...

marilena: TENS OF MILLIONS GATHER AT INDIA'S MAHA KUMBH MELA...: In Allahabad, northern India, a megacity of millions is sprouting up at the confluence of the Yamuna and Ganges rivers. For millennia, Hi...

TENS OF MILLIONS GATHER AT INDIA'S MAHA KUMBH MELA

Tens of Millions Gather at India’s Maha Kumbh Mela

In Allahabad, northern India, a megacity of millions is sprouting up at the confluence of the Yamuna and Ganges rivers. For millennia, Hindu devotees have flocked to these holy banks to participate in a ritual cleansing known as the Kumbh Mela; this year’s Maha Kumbh Mela is a particularly auspicious iteration in cycles of these pilgrimages, which occur four times every 12 years. In 2001, nearly 70 million flocked to the Ganges’ shores here.
Tens of Millions Gather at India’s Maha Kumbh Mela

Read more: http://world.time.com/2013/01/15/tens-of-millions-gather-at-indias-maha-kumbh-mela/#ixzz2IGCioW8I


Tens of Millions Gather at India’s Maha Kumbh Mela

Tens of Millions Gather at India’s Maha Kumbh Mela

Tens of Millions Gather at India’s Maha Kumbh Mela

TIME PHOTOS

marilena: How's your economic mood?

marilena: How's your economic mood?: http://www.cnn.com/SPECIALS/2013/davos/mood-map?hpt=us_t3 cnn

How's your economic mood?

marilena: Germany to bring home its gold by 2020

marilena: Germany to bring home its gold by 2020: Employees of the Bundesbank, Germany's central bank, stack gold bars for a news conference in Frankfurt.  ( Frank Rumpenhorst / EPA  /  Ja...

Germany to bring home its gold by 2020

German gold
Employees of the Bundesbank, Germany's central bank, stack gold bars for a news conference in Frankfurt. (Frank Rumpenhorst / EPA / January 16, 2013)


BERLIN -- Germany's central bank announced Wednesday that it would reverse a decades-old policy of storing gold abroad and reclaim $36 billion of bullion from New York and Paris to ensure that half of the country's reserves were on home soil by 2020.
About 674 metric tons of gold -- sent abroad to keep it out of the reach of the Soviet Union during the Cold War -- is to be "repatriated" and deposited in the Bundesbank's vaults in Frankfurt. The move would eliminate Germany's gold reserves in Paris and reduce those in New York, but would leave its bullion in London untouched.
"The two most important functions of gold reserves are to build domestic confidence and to ensure the option that the gold can be quickly exchanged into foreign currency," Carl-Ludwig Thiele, a board member of the Bundesbank, told reporters Wednesday.
Thiele said the move had nothing to do with the reliability of Germany's allies in storing the gold. Rather, he said, it was no longer necessary to maintain reserves in Paris now that France and Germany share a common currency, the euro.
The shift in strategy comes on the heels of a critical report from Germany's Court of Auditors in October calling for more stringent oversight of the country’s gold reserves. The report said the Bundesbank should verify that Germany's gold is still accounted for in foreign vaults.
Some politicians seized on the report as an opportunity to criticize the Bundesbank's policy of storing gold abroad and demanded that all its reserves be shipped back home. When Thiele was summoned to explain the policy to the German parliament last year, he said that the Bundesbank had more pressing problems.
Wednesday's announcement signaled that the Bundesbank had acceded to lawmakers' demands.
In total, the Bundesbank has 3,391 metric tons of gold reserves, worth about $182 billion. Only the United States keeps more gold on hand.
Germany built up its gold reserves during its postwar economic boom, when exports were booming. The world was still on the gold standard then, and Germany traded in its dollars for gold.
When the gold standard came to an end in 1971, most countries slowly dissolved their reserves. Germany, however, held on to the precious metal, but shipped much of it abroad to keep it safe from the Soviet Union.
Now that the Cold War has ended, Germany no longer needs to keep its gold "as far from the Iron Curtain as possible," Thiele said.
Los Angeles times

Τρίτη, 15 Ιανουαρίου 2013

marilena: Dolce and Gabbana Become Billionaires Amid Global ...

marilena: Dolce and Gabbana Become Billionaires Amid Global ...: Designers Stefano Gabbana, left, and Domenico Dolce attend the Dolce&Gabbana and Martini gold Dance Art Garage party in Moscow. A su...

Dolce and Gabbana Become Billionaires Amid Global Spending Spree



Designers Stefano Gabbana, left, and Domenico Dolce attend the Dolce&Gabbana and Martini gold Dance Art Garage party in Moscow.
A surge in global demand for luxury goods and clothing has unveiled three Italian billionaires as valuations of the world’s best-known fashion brands soar.
Domenico Dolce, 54, and Stefano Gabbana, 50, the co- founders of Dolce & Gabbana Srl, the Milan-based fashion retailer whose Plumeti Tulle and Lace prom dresses sell for about $4,000, have joined the ranks of the world’s richest, according to the Bloomberg Billionaires Index.
Sandro Veronesi, the 53-year-old owner of closely held Calzedonia Group, the retail franchise that sells bras, bikinis and briefs through its Intimissimi and Tezenis brands, has also amassed a 10-figure fortune.
“They are in two completely different market segments,” Carlo Pambianco, founder of Milan-based fashion consultancy Pambianco, said by phone. “Both are among the most valuable unquoted fashion companies in Italy.”
Growing global consuming spending has fueled a bull market for fashion retail companies. Shares of Italy’s Prada SpA more than doubled in 2012. New York-based Michael Kors Holdings Ltd. shares were up 87.3 percent during the year, and Germany’s Hugo Boss AG rose 44.5 percent.

'Consuming Class’

Fashion billionaires are benefiting from what New York- based consultancy McKinsey & Co. calls the “rise of the consuming class.” According to an October 2012 luxury goods report from Boston-based Bain & Co., global sales of apparel, accessories, cosmetics and fragrances expanded by 10 percent in 2012 to $275 billion, the third straight year sales grew by at least 10 percent.
“There’s solid momentum in the sector driven by strong demand out of the newer markets,” said David Wu, a luxury goods analyst at Telsey Advisory Group in New York. “China continues to be a huge growth opportunity and more attention is being paid to Brazil and India especially.”
At least four other fashion billionaires have been created in the past 12 months, according to data compiled by Bloomberg. None have appeared on an international wealth ranking.
Among them: Spain’s Sandra Ortega-Mera, the 44-year-old daughter of Amancio Ortega, the founder of the Zara chain and the world’s third-richest man; Tory Burch, 46, the co-founder of New York-based shoe and handbag-maker Tory Burch LLC; and Prada executives Marina Prada and Alberto Prada Bianchi.

Arnault, Pinault

Dolce & Gabbana is valued at $5.3 billion, according to data compiled by Bloomberg, applying the 1.1 billion euros ($1.5 billion) revenue in 2011 as reported by the company to the average enterprise value-to-earnings before interest, tax, depreciation and amortization and price-to-earnings multiples of four publicly traded peers: London-based Burberry Group Plc (BRBY), New York’s Ralph Lauren Corp., Prada and Hugo Boss. Enterprise value is defined as market capitalization plus total debt minus cash.
Dolce, who is D&G’s chairman, owns a 41.8 percent stake in the company, filings with the Italian Chamber of Commerce show, giving him a net worth of at least $2.2 billion. Gabbana, who is president, controls a 40 percent stake valued at $2.1 billion.
The remainder of the company is held by Dolce’s siblings, Alfonso and Dorotea, according to Orbis, a database of company information published by Bureau van Dijk. Paola Locati, a Dolce & Gabbana spokeswoman, said they declined to comment on the net worth estimates.
“Freedom means not having anything that forces you to do what you don’t want to do,” Dolce said in a 2005 interview with Time magazine explaining their persistent refusal to sell out to suitors including Bernard Arnault’s LVMH Moet Hennessy Louis Vuitton SA (MC), the world’s largest luxury-goods company, and the Gucci Group, owned by Francois Pinault’s PPR SA. (PP)

Milan Nightclub

Dolce and Gabbana met in a Milan nightclub. Their designs first appeared on Milan’s fashion show catwalks in 1985. The billionaires, who were romantically involved for about 20 years, became embroiled in a court battle over charges of tax evasion in 2007.
The designers are accused by Italian prosecutors of selling their clothing brands to their wholly-owned Luxembourg-based holding company, Gado, for less than a third of their market value, each avoiding more than 416 million euros ($540 million) in taxes.
Both have denied the charges. Gabbana threatened to leave the country in a Twitter post last November. Their trial is scheduled to begin Jan. 30.
Such distractions have done little to derail their product line, which is known for edgy designs and luxury pricing, according to Pambianco. Its dresses, leather goods and perfumes are sold at 251 Dolce and Gabbana outlets and other retail stores worldwide.
“They always are provocative in some way or other,” he said. “They are completely different from Armani which is much more restrained.”

Democratic Underwear

Calzedonia’s business model takes the opposite approach, selling low-priced lingerie and swim-wear through a network of 3,200 owned and franchised stores in Europe. Veronesi founded the company in 1986 to sell stockings, before expanding into underwear with Intimissimi in 1996, and Tezenis in 2003.
Veronesi’s 85 percent control of Calzedonia is valued at $1.9 billion, according to the Bloomberg ranking, based on the average enterprise value-to-Ebitda and price-to-earnings multiples of two publicly traded peers: Columbus, Ohio-based Limited Brands Inc. (LTD), the owner of Victoria’s Secret, and La Senza brands.
Calzedonia declined to comment on Veronesi’s net worth estimate.

Strict Controls

Calzedonia maintains strict controls over its brands and product lines, keeping each focused on targeted consumers. Tezenis focuses on younger consumers, while the Calzedonia chain sells stockings and socks. Veronesi acquired knitwear label Falconeri in 2009, adding jumpers and jackets to the range.
Veronesi has said Calzedonia’s will grow in northern Europe and the Middle East before expanding in Asia and the U.S.
“We focus on Europe, because although we are very strong in Southern and Eastern Europe, we have little presence in the North,” Veronesi told Italian fashion magazine Moda24 last year.
To contact the reporters on this story: Tom Metcalf in London at tmetcalf7@bloomberg.net; Zohair Siraj in New York at zsiraj1@bloomberg.net
bloomberg


marilena: Teachers-only gun training

marilena: Teachers-only gun training: http://www.reuters.com/news/pictures/slideshow?articleId=USRTR3CGH2 reuters

Teachers-only gun training

marilena: Pope's secretary "Gorgeous George" on Vanity Fair ...

marilena: Pope's secretary "Gorgeous George" on Vanity Fair ...: ( Reuters ) - Archbishop Georg Ganswein, Pope Benedict's private secretary, who has been dubbed "Gorgeous George" by the Italian media...

Pope's secretary "Gorgeous George" on Vanity Fair cover


A cover of Italy's Vanity Fair magazine shows Archbishop Georg Ganswein on cover in this handout picture released by the Vanity Fair press office on January 15, 2013. REUTERS/Vanity Fair press office


(Reuters) - Archbishop Georg Ganswein, Pope Benedict's private secretary, who has been dubbed "Gorgeous George" by the Italian media, is now a real-life cover boy.


The prelate has landed on the cover of Vanity Fair.
The cover on the Italian edition of the magazine shows the 56-year-old archbishop smiling, his blue eyes beaming, above a headline that reads "Father Georg - It's not a sin to be beautiful."
The magazine calls Ganswein "The George Clooney of St Peter's" and says it dedicated a cover story to honor his recent promotion to the rank of archbishop and as recognition of his growing power in the Roman Catholic Church.
A spokeswoman for the magazine said Ganswein was not interviewed for the article and did not pose for the cover photo, which she said was a close-up of an existing picture.
Ganswein, who has been Benedict's personal secretary since the former Cardinal Joseph Ratzinger was elected Roman Catholic leader in 2005, was elevated to the rank of archbishop earlier this month.
A German like the pope, he was also promoted to the job of Prefect of the Pontifical Household, a position that will significantly increase his power as the pope gets older and frailer.
As prefect, Ganswein - already one of the most recognizable and powerful figures in the papal court - will arrange all the pope's private and public audiences and his daily schedule.
And, because he will be keeping his job as chief private secretary, he will have even more power in deciding who has access to the 85-year-old pope.
Vanity Fair said the article about Ganswein was a "close up profile of a particular monsignor". The magazine goes on sale on Wednesday.
(Reporting By Philip Pullella, editing by Paul Casciato)
reuters

Παρασκευή, 11 Ιανουαρίου 2013

marilena: Kate portrait: First official painting revealed

marilena: Kate portrait: First official painting revealed: The first official painting of the Duchess of Cambridge has been unveiled. It was painted by the artist Paul Emsley and took several ...

Kate portrait: First official painting revealed

Φωτογραφία: Kate portrait: First official painting revealed
It was painted by the artist Paul Emsley and took several months using a technique of building thin layers of oil and glazes on canvas.

Sunday Times Art Critic Waldemar Januszczak says the work is "disappointing"


The first official painting of the Duchess of Cambridge has been unveiled.
It was painted by the artist Paul Emsley and took several months using a technique of building thin layers of oil and glazes on canvas.
The duchess sat for the artist twice. Mr Emsley also worked from a series of photographs he took of Catherine.
The portrait is going on show at London's National Portrait Gallery, which commissioned the work. The duchess is the gallery's patron.
Mr Emsley was chosen to paint the portrait by the gallery's director, Sandy Nairne. Catherine, who studied history of art at St Andrews University, was also involved in the selection process.
The duchess, 31, whose pregnancy was announced by the Royal Family last month, sat for the artist in May 2012 at his studio, and again in June at Kensington Palace.
'Light and shadow'
Mr Emsley said she had expressed a desire to be portrayed as her natural self, rather than her official self.
The artist described his work as simple.
"I don't have lots of things in the background. I do like large faces, I find them strong and contemporary," he said.
"I'm interested in the landscape of the face, the way in which light and shadow fall across the forms. That's really my subject matter.
"To have anything else in there is really just an interference."
The artist's other subjects have included the former President of South Africa, Nelson Mandela, and the author V S Naipaul. In 2007 he won the BP Portrait Award for his depiction of fellow artist, Michael Simpson.
Mr Emsley said it was easier to work from photographs.
"I'm always worried about the sitter - are they cold, are they hot, are they comfortable?" he said.
"Photography today is so accurate and so good that it's really so much easier just to take photographs and work from them."
Smiling portrait
Originally Mr Emsley had planned to produce an unsmiling portrait. But on meeting the duchess he changed his mind.
"It was the right choice in the end to have her smiling. That's really who she is," he said.
He also knew he wanted to make a feature of Catherine's hair.
"Everyone, I think, recognises her partly through her lovely hair," he said.
"I've altered the colour of the eyes slightly to match the colour of the blouse and the blue background."
The painting took three-and-a-half months to complete and was presented to the portrait gallery's trustees in November.
The portrait was given to the gallery by Sir Hugh Leggatt in memory of Sir Denis Mahon, with support from the Art Fund.
Art Fund director Stephen Deuchar said: "The unveiling of a first official portrait of a royal sitter is always an important and intriguing moment, defining and enshrining their public image in a new way."
Mr Nairne said it was an "exciting moment" to display the first commissioned public portrait of the duchess.
He added that she was grateful to the duchess for giving up her time for the sittings and to Mr Emsley for creating a "captivating contemporary image".
The portrait, called HRH The Duchess of Cambridge, will be displayed as part of the National Portrait Gallery's Contemporary Collections.
bbc


marilena: 2013 Oscar nominations - in pictures

marilena: 2013 Oscar nominations - in pictures: http://www.guardian.co.uk/film/gallery/2013/jan/10/2013-oscar-nominations-in-pictures observer

2013 Oscar nominations - in pictures

marilena: INTRODUCING THE 'POLYPILL' - SHOULD EVERYONE OVER ...

marilena: INTRODUCING THE 'POLYPILL' - SHOULD EVERYONE OVER ...: Set to be available in the US this year, this mixture of medicines in one pill is aimed at reducing heart attacks. Its inventor says even m...

INTRODUCING THE 'POLYPILL' - SHOULD EVERYONE OVER 50 START TAKING THIS WONDER DRUG?

Set to be available in the US this year, this mixture of medicines in one pill is aimed at reducing heart attacks. Its inventor says even middle age people with no symptons should take it.

Introducing The 'Polypill' - Should Everyone Over 50 Start Taking This Wonder Drug?


The race for longer lives - (Mike Baird)
By Francesca Sacco
LE TEMPS/Worldcrunch
GENEVA - It is being billed as a revolutionary pill, and will soon be available in pharmacies in the United States. Its backers recommend it to every single person over the age of 50.
Releasing a pill as a way to help prevent heart disease to anyone of middle age and older -- whether or note they have symptoms -- is the idea of Professor Nicholas Wald of the London-based Wolfson Institute of Preventive Medicine.
His “Polypill” might very well land on the US market early in 2013, according to an article last fall by Dr. Gérard Waeber, a prominent Swiss physician.
The Polypill, as its name implies, is a mix of different substances. Some of the medicines are new, others have long been available. Though the formula isn’t final yet, it is expected to contain beta-blockers to slow the heart rate, an antiplatelet agent to increase blood flow and an anti-cholesterol agent. Think of the Polypill as some sort of pharmaceutical “three-in-one” shampoo.
Aging, as Professor Wald notes, is the main factor responsible for heart disease. The goal of Wald and his team of researchers is to bring the first Polypill to market that is recommended to absolutely everyone over 55. The pill is touted as having been able to prevent heart attacks in 28% of the population for a decade.
Even if half of the people over 50 took the Polypill, 94,000 heart attacks and strokes would be avoided each year in Great Britain, Wald claimed in 2011 in a press release of London’s Queen Mary University. He also published a research paper In the magazine PlosOne testifying that the Polypill has "enormous potential in terms of prevention.” He suggested that this medicinal cocktail would diminish arterial pressure by 12% and the “bad” cholesterol by 39%, leading to a predictable reduction of the number of heart attacks by 60%.
To grasp the full potential of this Polypill, you need to know that heart disease is the No. 1 cause of deathin countries with a high GDP.  Arterial hypertension – one of the first controllable factors of risk -- touches 35% of the population over 50, and this number reaches 45% past 60.
According to cardiology professor Salim Uusuf from McMaster university in Hamilton Canada, the Polypill must be considered “not as a pill but a different approach to prevention.” It is also relatively inexensive: 57 euros per person a year. Composed of generic pill materials, it can be sold in pharmacies.
However, ever since the first tests began in 2000, people have criticized the approach of suggesting medical substances to healthy people. “The inventors of this pharmaceutical concept want a generalization of the Polypill prescriptions that would render the tracing process and medical monitoring obsolete,” says the Swiss physician Waeber.
The economic advantages would include fewer doctor appointments and lower costs for future medical expenses. “From a medical point of view, we have no idea if it’s a good measure or not," adds Waeber. "Before the symptoms kick in, there is a simple way to alter the risks, and that is a better everyday health. After that, customized treatment turns out to be the most satisfying solution.”
The Polypill clearly has not convinced the entire medical community. Some doctors reckon that it would be interesting to distribute several formulas, for different groups of patients, depending on the level of risk they face.
Waeber ultimately sees the risk of a supposed "wonder pill" that could make people less attentive than they would otherwise be about both nutrition and exercise. 

marilena: Greek goddess Europa to feature on five-euro notes...

marilena: Greek goddess Europa to feature on five-euro notes...: The ancient Greek goddess Europa who was abducted and raped by the god Zeus is to be featured on new five-euro notes which will be unveil...

Greek goddess Europa to feature on five-euro notes


The ancient Greek goddess Europa who was abducted and raped by the god Zeus is to be featured on new five-euro notes which will be unveiled by the European Central Bank in the Spring.


The ancient Greek goddess Europa will become the face of the euro.
The ancient Greek goddess Europa will become the face of the euro. Photo: ALAMY

The series of euro notes will be the second since the single currency's launch in 1999 amid a lingering debt crisis and controversy over draconian European Union austerity measures that have been imposed on Greece.
The "Europa" series, portraying the goddess on new security holograms and watermarks, will be phased in across the eurozone's 17 member countries over several years, starting with a new five-euro note in May.
The image of Europa to be used on euro notes is taken from 2000-year old vase in the Louvre Museum in Paris. The new notes will circulate in parallel with old ones as legal tender and the ECB has not yet set a termination date for the first series.
The ancient Greek goddess will become the face of the euro at a time when soaring unemployment has reached a record high and uncertainty over the single currency's future continues.
Last year, Greece came close to exiting the euro and triggering an economic crash that threatened to engulf the whole of Europe in the worst crisis for over 80 years.
The Telegraph



Σάββατο, 5 Ιανουαρίου 2013

marilena: Labour calls for cut in sugar in food would see so...

marilena: Labour calls for cut in sugar in food would see so...: Laws limiting the amount of sugar, salt and fat in food should be considered, a leading Labour politician has urged. Andy Burnham, t...

Labour calls for cut in sugar in food would see some breakfast cereals banned




Laws limiting the amount of sugar, salt and fat in food should be considered, a leading Labour politician has urged.
Andy Burnham, the shadow health secretary, has begun a consultation on how to tackle obesity.
Labour says voluntary agreements within the food industry are not working, and that politicians should look at banning children's foods that have a high sugar content, the Daily Telegraph said.
Mr Burnham highlighted the case of breakfast cereals, saying that many aimed at children are more than one-third sugar by weight.
He said: "Like all parents, I have bought products like cereals and fruit drinks, marketed as more healthy, that contained higher sugar levels than expected.
"I don't think that any parent would be comfortable with their child eating something that is 40 per cent sugar."
Mr Burnham has begun consulting with the public and experts on the issue, and is considering proposing a 30 per cent cap on sugar in cereals.
He warned that the rise in obesity was "storing up huge problems for the country and the NHS in the long term", and said the Government had failed to tackle the epidemic.
But the Department of Health said it has helped reduce the levels of fat, sugar and salt in foods.
A Department of Health spokesman said: "By working with industry through the Responsibility Deal we have helped to reduce fat, sugar and salt in foods.
"There is now less salt in the food we buy, companies are cutting and capping calories and artificial trans fats are being widely taken out of food."
The spokesman added: "We are working to reduce the amount of salt in food further, cut saturated fat consumption and we are exploring how to promote healthier food choices more widely. We also want more businesses making pledges so we get bigger results."
PA
independent

Τρίτη, 1 Ιανουαρίου 2013

marilena: THE WORLD NEXT YEAR: 2013 EDITION

marilena: THE WORLD NEXT YEAR: 2013 EDITION: Party like its... 2013 - ( Horia Varlan/Worldcrunch) By James M. Lindsay COUNCIL ON FOREIGN RELATIONS /Worldcrunch     World Outlook...

THE WORLD NEXT YEAR: 2013 EDITION

The World Next Year: 2013 Edition


Party like its... 2013 - ( Horia Varlan/Worldcrunch)
By James M. Lindsay
COUNCIL ON FOREIGN RELATIONS/Worldcrunch
Bob McMahon and I typically use our weekly podcast to discuss major foreign policy issues likely to be in the news in the coming week. In honor of the approaching New Year, we decided to change things up and examine the issues likely to dominate world politics in 2013. We discussed a sluggish global economy; the fiscal crisis in the United States; power struggles in the Middle East; the withdrawal of NATO forces from Afghanistan; sovereignty disputes in east Asia; and the battle over Internet freedom. Paul Stares, director of CFR’s Center for Preventive Action (CPA), joined our conversation to talk about CPA’s newly released Preventive Priorities Survey, which assesses the likelihood and consequences of potential conflicts in 2013.

The highlights:

Global economic growth slowed in 2012, averaging only slightly more than 2 percent. Most economic forecasts predict that global growth is likely to stay sluggish in 2013. Economic troubles aren’t evident just in the mature economies of Europe (which is back in recession) or the United States (which is experiencing an anemic economic recovery).

  • Economic troubles are also evident in many of the emerging economies that only two years ago were crowing because they had avoided the financial crash of 2008-2009. The risk in 2013 is that these economic troubles could be mutually reinforcing, thereby making current economic projections look optimistic in retrospect.
  • One issue that could strain the struggling global economy is the approaching fiscal cliff in the United States. The White House and the U.S. House of Representatives still have time to cut a deal to avert the cliff. But if they don’t, the result would be to put considerable downward pressure, to borrow the bloodless language of economists, on the U.S. economy, and in turn the global economy. And even if Washington avoids going over the fiscal cliff, it is unlikely to solve its fiscal problems entirely.

  • Turmoil continues to rock the Middle East. Syria will likely dominate the headlines early in 2013 as its civil war intensifies and fears grow that the Assad government will use chemical weapons in a last ditch effort to hold onto power or that jihadists will capture those chemical weapons. Egypt continues to struggle to craft a new political order and to jump start its economy. And Iran is pressing ahead with its nuclear program, raising the prospect that sometime in 2013 it will breach the red lines that the United States and Israel have drawn.

  • Two things are clear about Afghanistan in 2013. The number of NATO troops will continue to decline, and the Taliban will continue to fight. The Obama administration is discussing how fast the U.S. troop drawdown will proceed, how large the residual force will be at the end of 2014, and what precisely those troops will do. In all, it is hard to be optimistic about Afghanistan’s future.

  • Territorial disputes in east Asia have the potential to explode in 2013. Profits and patriotism are fueling the tensions. How the lines are drawn in the East China and South China seas will determine who benefits from exploiting potentially vast offshore oil and mineral deposits. Meanwhile, nationalism makes it difficult for Asian leaders, many of whom will be new to the job in 2013, to concede claims to regional rivals. U.S. diplomats have the tough task of reassuring America’s allies that the United States stands with them, but doing so in a way that doesn’t encourage them to act recklessly. Moral hazards are never easy.

  • Tensions are growing not just in the physical world, but also in the virtual world. Internet users, and especially social media users, have grown accustomed to using the Internet to say what they think. Many authoritarian countries find that freedom threatening and have sought to assert greater control over the Internet and even to use technology to identify and punish their critics. The United States, Canada, and many European countries take the opposite side in the Internet freedom debate, which is why they rejected a proposed treaty earlier this month governing international communications. That dispute isn’t going away.
  • Bob’s Figure of the Year is 37 percent. My Figure of the Year is Mohammed Morsi. As always, you’ll have to listen to the podcast to find out why.
 
 
Of course, December is the time for “best of” and “top ten” lists. My CFR colleagues have been busy compiling theirs. Isobel Coleman names five development innovations to watch in 2013. Robert Danin identifies the ten most significant events in the Middle East in 2012. Michael Levi lists the five most influential energy and climate studies of 2012. Adam Segal has five trends to watch for in Chinese cybersecurity in 2013.

Outside of CFR, Time has the top ten everything of 2012. Yahoo picks the topnews stories of 2012. Booz Allen identifies what it sees as the top ten cyber security trends for financial services. The Institute for Human Rights and Business has its top ten business and human rights issues. The New York Times Book Review names the top ten books of 2012Slate has the best movies of 2012 and the Atlantic lists 2012′s greatest moments in sports. Lonely Planet has its top ten travel destinations for 2013, only two of which I have visited. I need to get out more.

Bob and I are taking a break next week from podcast duties. We will be back in January. In the meantime, we wish you and yours a safe and happy holidays.
worldcrunch

Παρασκευή, 21 Δεκεμβρίου 2012

marilena: You better watch out, you'll probably cry: Santa C...

marilena: You better watch out, you'll probably cry: Santa C...: Santa Claus allegedly told children in his grotto 'I'm not real, it's your mum and dad' A Santa Claus has been suspended af...

You better watch out, you'll probably cry: Santa Claus suspended after claiming he wasn't real and telling children about US school shooting


Santa Claus allegedly told children in his grotto 'I'm not real, it's your mum and dad'

A Santa Claus has been suspended after he allegedly told children in his grotto 'I'm not real, it's your mum and dad'.
The Father Christmas, who was working on a freelance basis at Notcutts Garden Centre in Nuneham Courtenay, Oxford, is also alleged to have told some of the children about the US school massacre in Connecticut.
The man, who is believed to have worked for the Garden Centre for ten years, reportedly made the remarks to the children of Wendy and Steven Kennett.
They had taken their children Ryan, 10, Amy, seven, and Katie, six, to the centre on Saturday - paying £5.99 for each child to meet Santa.
Mrs Kennett told the Oxford Mail that Santa started talking about the Sandy Hook School shooting after the children had told him they had been good.
She said he replied: "Well there are bad people in the world and bad things happen, like what happened to those children in America," before Mr Kennett stopped him.
It was then that Santa asked to talk to Ryan alone and after a chat, he ran out crying "Santa told me he is not real, it's just you and dad."
Mrs Kennett said: "I was totally furious. I now had three children in floods of tears."
A Notcutts spokesman confirmed that the family had complained about what the Santa had said.
They said the Santa was under the impression the boy was playing along for his siblings and wanted to thank him.
"This man was a freelancer and he has been suspended from his job for the season," he said.
"He has worked for us for 10 years without any complaint and we will be sitting down with him in the future to discuss the incident.
"At the end of the day the customer is upset. We have apologised for that and we have taken steps and the family have been kept informed."
He added the garden centre had arranged for the family, from Abingdon, to go to London to visit the Hyde Park Winter Wonderland attraction.

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