Σάββατο, 26 Νοεμβρίου 2011

Τrainers for $1???????

Reebok trainers. Copyright Sara Goldstein, licensed under Creative Commons.


Sporting giant Adidas is developing a type of Reebok training shoe to sell cheaply in rural India, possibly for as little as a dollar. How?


dBut don't expect the $1 shoe to resemble a $100 shoe you might find in an Adidas shop in New York, she adds. It will be good enough for the job it's supposed to do in India - walking every day - not for high performance running.



Adidas's business model in India is completely different from anything you might see in the West, says retail analyst Maureen Hinton of Verdict Research.
"It does sound incredibly cheap but if you have a billion people, the volume means that as long as you're making a small profit [on each pair] then that can be quite considerable."


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