The mistake appears to be one of many in Apple's new mobile maps, which replaced Google Maps as the default map application in iOS 6, the new operating system for iPhones, iPads and iPod Touches. Apple has faced a chorus of complaints since iOS 6 was made available for download Wednesday, and the griping will likely grow louder as people get their hands Friday on new iPhone 5s.
Apple announced earlier this year it was replacing its mobile map software from Google with a new Apple-designed system. All iPhone and iPad users are now forced to use the new map system when they update their software or buy the iPhone 5, which will come pre-loaded with the maps.
But within minutes of the new software launch on Wednesday, iPhone users began to point out that a number of landmarks had been misplaced on Apple maps, incorrectly named and lost entirely.
Screenshots posted online appear to show a museum located underneath a river, while the map service seems to deny the existence of the English town Stratford-upon-Avon, where Shakespeare was born. Other users say a search for London directed them to London, Ontario, in Canada, instead of the British capital.
Many customers say they are upset that Apple has removed mentions of public transportation routes or stations from its new map service, a popular feature on the Google system which allowed users to see bus and train schedules at individual stations.
The Apple's maps have already inspired a Tumblr feed, the ironically named "The Amazing iOS 6 Maps," filled with examples of mangled mapping. And some Twitter users pointed out the irony in that the new map system was unable to pinpoint an Apple store in Sydney, Australia, which it placed on the wrong side of the road.
"Apple made this maps change despite its shortcomings because they put their own priorities for corporate strategy ahead of user experience," he wrote. "That's a huge change for Apple in the post-iPod era, where they've built so much of their value by doing the hard work as a company so that things could be easy for users."
Apple is preaching patience. Apple spokesperson Trudy Muller told CNN, "Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn by turn navigation. We launched this new map service knowing that it is a major initiative and we are just getting started with it. We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better."
Some tech bloggers on Thursday were advising owners of older iPhones not to upgrade to iOS 6 because of the maps.
Meanwhile, Dutch satellite navigation company TomTom, which provided the data for the new map system, told CNN it is not responsible for the way the maps work.